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Youth face negative stereotypes and labels such as being selfish, lazy and stubborn. But young people are taking on community service projects with more determination and in more innovative ways than ever before. And the potential for good deeds is powerful—more than a quarter of America’s population currently belongs to Gen Z.

Did You Know?

26% of 16-to-19-year-olds currently volunteer.

Good Starts Young To help young people shed negative stereotypes and develop their own voices, Allstate is encouraging today’s youth to share their stories of doing good via social media using #TheySay. Stories shared through social media are aggregated with the hashtag. Youth also can join the conversation by following @theysayproject on Instagram and Twitter.

Get Involved The They Say Project launched during WE Day Illinois in 2015. WE Day is an all-day, arena-sized celebration of students driving social change in their community. With programs and events in the U.S., Canada and the U.K., students earn their way to WE Day events by participating in WE Schools, a yearlong program that gives young people the tools and resources they need to become leaders and make a difference in their communities.

Celebrate WE Day in April In April 2016, WE Day youth empowerment events are coming to Los Angeles, Seattle and Chicago. During these events, participants will be asked to share a positive label to describe themselves or their peers via social media with #TheySay.

Join the conversation and help empower a generation that has great potential to change our world for the better.